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The Best Incentives for ‘Ten of the Best’

February 16th, 2021|

Economists are famous for their assumptions, perhaps the most valid of which is that humans respond to incentives. We may not always act ‘rationally’, but as behavioural economist Dan Ariely writes in his [...]

A Nordic Story

September 22nd, 2020|

Over the course of our 50-year history, the broodmare half of the Normandy Stud equation has developed into one of families, curated from a few original foundation mares, with performance-based selection thereafter. So, the families [...]

Racing Through Generations

February 7th, 2020|

Normandy Stud has been in operation for 50 years. Of course, Veronica Foulkes' family has been breeding Thoroughbreds in the valley since the 1870s. Here Oscar Foulkes tells the story. I attended my first Queen’s [...]

A Heritage of Chasing Trophies

September 30th, 2019|

Heritage Day is an invitation to connect with significant points of our history, so that we can give them due respect, learn from them, and add context to the present. Normandy Stud has been in [...]

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